Helping you get your products lists built and optimised for Google Surfaces, Facebook and Instagram shopping channels.
Ensuring that you have tracking of your customers activity on your website to gain powerful insights into the shopping behaviour of your visitors.
If you are selling goods online then you should be making those products visible to your customers wherever they are browsing and the first step to doing this is to create a feed to which you can submit to your preferred channel [Google Surface, Facebook Catalogues, Instagram Shoppable Feeds, eBay and Amazon] for your customers to see.
With 15 years of experience building we understand how to get your data feeds (primary or supplemental) formatted correctly ensuring that 100% of your product data is capable of being processed by the Google, Facebook, Instagram, eBay and Amazon.
We will ensure that your merchant data feed is optimised, ensuring that the correct user location is displayed for your products across multiple countries and languages using your formatted data.
Using supplemental data feeds you will also be able to provide additional, or supplemental, data that can be connected to existing product data in the primary feed such product ‘SALE’ notifications.
Google Analytics setup can be daunting to set up and done wrong can be disastrous to your business intelligence [BI] systems which could lead to the wrong trading decisions being made for your business.
With the use of Google Tag Manager (GTM), a free tag management platform, we can enable marketers to deploy and track marketing data by easily adding code snippets to their website or app. Allowing marketers to track conversions, website analytics, retargeting, and more without the intervention of webmasters.
Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases; and use events to track checkout steps and product clicks.
Let SDS help you with the administrative implementation as well as the technical to ensure that Google Analytics Enhanced Ecommerce works correctly for you to allow you to benefit from the number of insightful and actionable reports that GA Enhanced eCommerce has at your disposal.
PayPal, WorldPay, Braintree or even your own banks service, understanding which merchant service is best for you can be confusing and expensive if the wrong choice is made!
Many of the merchant services have different pricing structures, making comprehensive research essential. We will look at whether your preferred providers charge set up and annual fees and, if they do, how much they charge. Some will charge these fees, whilst others won’t so it’s certainly worth checking along with understanding the transaction fees, minimum monthly fees, chargeback fees, and early termination fees.
Here at SBS we are able to advise on the best solution for you and manage the implementation and integration into both your ecommerce website and your financial system if you require.
We will make sure that getting paid online and off is made as simple as possible for you with the minimal disruption and costs to your business.
Pay-Per-Click management can make or break your advertising strategy, along with bringing positive or negative cash-flow gains to your business, so ensuring that you get the right ROI on the money that you spend on your companies advertising budget is paramount to us.
Effective management of your spend in the right channels is crucial to an effective PPC campaign, whether it is through the SEA [Search Engine Advertising] channels or through the social channels such as Facebook, Instagram or Twitter, for example, it is imperative to understand what channels return revenue at which stage in the customers journey.
SBS can help you. We will do the necessary keyword research, understand and select the right media channels to pursue based upon your customers demographics. Once the campaigns are set up will we continue to monitor the spend and refine the strategy and keywords ensuring that our PPC activities yield a positive ROI. But it does not stop there because we will also be looking at what the competition are doing and advising you on where gains can be made in your PPC advertising from the holes in theirs.
The final part of the will be suggesting split A/B testing to monitor and understand the effectiveness of your digital adverts and their landing pages.